BCPL Brands
Vision
Enhancing Innovation and Creativity
BCPL aims to uplift the spirit of innovation – not just in
terms of product, but also in retail methods and experience creation.
With our unfettered passion,
innovation, and impactful marketing in the lifestyle space, we aim to lead India into a new story in
Beauty, Fragrances, Fashion, and Lifestyle Accessories.
Mission
Becoming India’s Leading Distribution House for Lifestyle & Fashion Accessories
Our mission is to partner with select global companies that aim to build their brands and distribution network in India,
and to deliver extraordinary fragrance and beauty products to Indian consumers. We believe in long-term
association and the creation of value through mutual respect and understanding, trust and
transparency. We aim to be the most reliant partner to our principles, an able brand custodian, and a
supportive associate to our channels and customers, aligned with the larger goals of the business.
As an
organisation, and as individuals, we value honesty, integrity, empowerment, and openness. By
consistently striving for breakthrough excellence in creation, design, and experience, we believe we will
remain closely connected to our consumers and communities.
Corporate Social Responsibility
We are associated with multiple NGOs, through which we train the underprivileged with essential skills and help them start their careers with us. We are also reducing plastic at every step of the supply chain to promote a sustainable environment.
Strengths
Excellent Retail Relationships In Selective Distribution
With over 30 year of business relationships with our customer, our team has established excellent bond & working equation with all the leading perfume and cosmetic retailers, providing our clients brands and products with over 200 of the highest quality doors across the country.
Logistical Advantage
Logistics infrastructure ensures that our supply chain can support and fulfill the needs of the rapidly growing network of our retail partners. Warehousing & distribution system are designed to expand in tandem with retailer’s growth as this will ensure regular, on time delivery to all retail formats across India.
Financial Stability
Self funded & Debt Free, BCPL as part of the Bahety Group of Companies, is an independently owned company. Our financial strength makes lends us the advantage of not being dependent on any brand’s financial resources and thus market each brand purely based on its own merits.
Market Know- How
A team of experienced, professional talents equipped with in-depth knowledge of the Indian market to provide out-of-the-box marketing ideas as well as manage complicated bureaucratic regulations of India
