About Us

a leading distributor of global brands

BCPL – BEAUTY CONCEPTS, established in the year 1996 is a member of the Bahety Group of Companies, one of the most trusted business houses from Kolkata.

The Bahety Group of Companies with a heritage of over 70 years is one of the most respected and trusted business houses from Kolkata, with multiple business sectors which includes Software Development, Manufacturing, Distribution, Retail & Franchising.

In the 1990’s when India opened its doors to globalization, the Bahety Group envisioned the opportunity in India for the International brands & created a separate division under the aegis of Beauty Concepts Pvt Ltd in the year 1998, to partner with International Lifestyle Groups to service the lifestyle needs of India.

Over 3 decades old, BCPL today is India’s foremost & one of the largest distribution houses in the categories of beauty, fragrances, cosmetics and lifestyle accessories.

A brand portfolio exceeding 45 leading International brands in fragrances, beauty & cosmetics, BCPL is the preferred partner for International brands foraying the growing Indian Market.

With over 30 years of customer understanding across the segments of Mass, Mass Premium, Fashion, Prestige & Luxury, BCPL provides its partners the competitive edge in a challenging & emerging market like India.

Distinguished for the trust, ethics, family values, corporate governance, business intelligence, teamwork & innovative marketing lends BCPL the reputation of creating a success out of every brand that it owns, distributes or retails.

Innovators in experiential retail concepts, BCPL is front running the cause of creating differential & exalted concepts in fragrance retail in the luxury segment with its concept of Maison Des Parfums, a concept dedicated to some of the finest, most prestigious & exclusive fragrance brands in the world.

BCPL: Brands

Luxury Brands:

Bulgari, Chopard, Ermenegildo Zegna, Guerlain, Lalique, Salvatore Ferragamo, Tom Ford.

Prestige Brands:

James Bond, Anna Sui, Aramis, Clinique, DKNY, Estée Lauder, Lolita Lempicka, Michael Kors, Porsche, Tommy Hilfiger.

Popular Brands:

Aigner, Bentley, CR7, Curve, David Beckham, Guess, Hawkins & Brimble, Jacques Bogart, Jaguar, Nautica, 4711, Playboy, Police, Replay, Tabac, Victorinox Swiss Army.

Affordable Brands:

Aspen, Betty Barclay Fragrances, Essence Cosmetics, Mades Cosmetics, S.Oliver

Lifestyle Brands:

Deborah Makeup, Jeanne Arthes, L’Occitane, Maison Berger, Musk By Alyssa Ashley, Pollution Free, Samourai, Yankee Candle.


  • A brand portfolio of over 40 leading international brands.
  • An established player in the lifestyle accessories segment with fragrances, cosmetics, beauty products & luggage
  • Preferred partner with all the leading large format departmental stores
  • Distribution network of over 3000 points of sales across the brands & categories
  • Business offices in all leading cities of India Mumbai, New Delhi, Chennai, Calcutta, Bangalore & Hyderabad, Ahmadabad, Jaipur, Pune with full marketing & logistics infrastructure.
  • Dedicated warehouses in leading cities of India with a Central Warehouse in Kolkata to follow the hub & spoke model of logistics.
  • A Management team well versed with the distribution & retail business with over 100 years of cumulative experience
  • Team strength of over 3500 personnel.

BCPL: Our Vision

To upload the spirit of innovation – not just in terms of product, but also in retail methods and experience creation.

Based on the pillars of passion, innovation & impactful marketing in the lifestyle space, BCPL aims to lead India into a new story in Beauty, Fragrances, Fashion & Lifestyle accessories.

BCPL: Our Mission

To be India’s leading distribution house for lifestyle & fashion accessories

Partnering with select global companies towards brand building & brand distribution in India.

We believe in long term association & creation of value through MUTUAL RESPECT & UNDERSTANDING, TRUST & TRANSPARENCY and aim to be  the most reliant partner to our Principals, the able brand custodian & a supportive associate to our channel and customers towards the cause of the business.

Our mission is to deliver extraordinary fragrance and beauty products to consumers in India. As an organisation, and as individuals, we value honesty, integrity, empowerment and openness. By consistently aiming for breakthrough excellence in creation, design and experience, we believe we will stay close to our consumers and communities.

BCPL: Our Strengths

Excellent Retail Relationships In Selective Distribution

With over 30 year of business relationships with our customer, our team has established excellent bond & working equation with all the leading perfume and cosmetic retailers, providing our clients brands and products with over 200 of the highest quality doors across the country.

Logistical Advantage

Logistics infrastructure ensures that our supply chain can support and fulfill the needs of the rapidly growing network of our retail partners. Warehousing & distribution system are designed to expand in tandem with retailer’s growth as this will ensure regular, on time delivery to all retail formats across India.

Financial Stability

Self funded & Debt Free, BCPL as part of the Bahety Group of Companies, is an independently owned company. Our financial strength makes lends us the advantage of not being dependent on any brand’s financial resources and thus market each brand purely based on its own merits.

Market Know- How

A team of experienced, professional talents equipped with in-depth knowledge of the Indian market to provide out-of-the-box marketing ideas as well as manage complicated bureaucratic regulations of India


  • A well organized & structured team with dedicated Regional Sales Managers in each major metro serving the country’s leading department stores, pharmacies, online retail and perfumery chains as well as independent outlets pan-India.
  • Dedicated Brand custodian & Brand Manager for each brand to provide marketing support and management to optimize the equity of the brand.
  • Human Capital development through regular & extensive Training at various levels for the Brand Staff to entirely embrace the brand ethos.
  • A dedicated & highly experienced in-house Advertising and PR team to create and maximize awareness as well as recall for the brands in the market place.


Over 500 brand advisors serving our customers in all the leading department stores and selective fragrance retail doors across India. This helps the brands to provide quality service and enhance the experience that each customer has during their contact with the brand.