Lolita Lempicka’s iconic fragrance celebrates its 20th anniversary
In 1997, designer Lolita Lempicka unveiled her most intimate, daring project: The First Fragrance.
A true ode to femininity with its delectable, sensual and addictive notes, the perfume met with immediate success and became a global bestseller.
20 years and millions of bottles later, Lolita Lempicka offers a new take on her signature scent.
The First Fragrance:
The Renaissance of a Timeless Perfume
20 years is the age at which a perfume becomes iconic, when its fragrance notes tell a story familiar to all.
Lolita Lempicka’s First Fragrance takes its places among these few scents, which the nose recognizes even before the lips have the chance to utter their name.
Lolita Lempicka has established herself as the creator of a magical, enchanting world, one that invites you to dream and leave daily life behind.
For 20 years, the First Fragrance has taken the gamble of presenting women with another choice: not to become the most powerful or seductive, but to close one’s eyes and travel inward. A journey in scent that recaptures the first sweet moments, the first contemplations, the first emotions, and the first desires. A journey that reveals the origin of sensuality, the birth of a woman.
“I wanted this to be a fragrance that made you feel good, since when you feel good, you’re naturally seductive. I had the chance to be able to create a magical, poetic world that reflected me, rather than what was going on at the time. I wanted a perfume that was different, that gave name to dreams and the invisible, to something deeper. And that, it never ages; it’s timeless.”
Smitten with Botticelli and his majestic Renaissance paintings, Lolita Lempicka created a visually stunning world, with ad campaigns that left their mark on an entire generation of women. The images of a distant woman in abountiful but untamed nature, like a knownGarden of Eden, functioned like poetry without words—a poetry of color and form, of sensation and emotion.
A poetry of glass as well, with its well-known bottle shaped like the apple of Eden. With this, Lolita Lempicka grew the forbidden fruit and transformed it into a precious object, a symbol of boldness and seduction.
Today, the First Fragrance takes on new forms, a new face, as well as new facets. Like the woman whose story it tells, it claims a new body, new desires, while preciously preserving the same heart.
“For the 20th anniversary of the perfume, we have conceived of a new image and a new bottle, all while keeping the essential elements. We have done so with plenty of thought, as a family.”
After 20 years of success, the First Fragrance begins its most exciting time: that of metamorphosis, of self-assertion and of challenges.
Happy anniversary to the First Fragrance!
Myth and Modernity
To celebrate the twentieth anniversary of her First Fragrance, Lolita Lempicka offers a new look to her precious perfume. The infamous apple of Eden takes on a new, more modern form, and calls once more to temptation.
Imagined as a work of art, this new bottle pushes the best qualities of its legendary predecessor a bit further.
“The new bottle is an occasion to mark this achievement, to celebrate these 20 years. I wanted to give [the perfume] a new look, to reshape it in a more modern way. For it to be cut like a jewel, with many facets. We wanted to create a bottle as attractive as it is romantic, that carries the perfume’s signature, but is more practical and refined.”—Lolita Lempicka
The first iconic Lolita Lempicka perfume reveals the origin of romance, where everything begins.
Its aroma of licorice flower, with sensual, intoxicating notes of spice, act as a true invitation to travel and passion.
Lolita Lempicka makes her mark with a timeless, delectable nectar, an ode to femininity that seduces immediately, intensely, eternally.
Licorice, Cherry, Rockrose, Violet, Tonka Bean and Vanilla.
With her First Fragrance, Lolita Lempicka wanted to distill a moment of grace, the moment in life between innocence and passion. 20 years ago, she offered us several notes of poetry, which resonate with the same exquisite pleasure today.
Like Lolita Lempicka, capture a moment and rediscover the magic in 20 years. In this envelope, there is an unwritten letter. Write down your emotions, your sensations, a promise you want to cherish and keep, and then seal the envelope.
Keep it close, or give it to a loved one, and make the most beautiful poetry of time.
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